|
''The Daily Mash'' is a British satirical website providing parodic commentary on current affairs and other news stories. Neil Rafferty (a former political correspondent for ''The Sunday Times'') and Paul Stokes (former business editor of ''The Scotsman''), created the website in 2007 and remain the lead writers. Both writers earn salaries from the enterprise and also employ freelance contributors. The publication has garnered praise for its absurd, scatological humour and insightful political satire, as well as being compared favourably with US publication ''The Onion''. The current editor is comedy writer and former BBC journalist Tim Telling. == History == ''The Daily Mash'' was launched in April 2007 by journalists Paul Stokes and Neil Rafferty. Stokes is a former business editor of ''The Scotsman'' and has also written for ''Scotland on Sunday'' and ''The Daily Record''. Rafferty is a former political correspondent for ''The Sunday Times'', has also written for the Press Association and ''Business AM'', and is a former spokesman for the smokers’ lobby group FOREST.〔Rafferty, Neil, (Forget the nanny state, welcome to the bully state ), ''The Free Society'', 6 February 2008. Accessed 19 March 2009.〕 The site was originally inspired by ''The Onion,'' a US satirical publication, as Stokes and Rafferty saw a gap in the market for a similar publication in Britain.〔Luckhurst, Tim, (The Daily Mash - satirical, scatological and already profitable ), ''The Independent'', 17 August 2008. Accessed 6 February 2009.〕〔(Give us, This Day, our Daily Mash ), ''All Media Scotland'', 20 April 2007. Accessed 6 February 2009.〕 Both journalists worked mainly for Scottish newspapers. Stokes and Rafferty earn salaries from the site, and lead a small team of freelance writers. The site earns revenue through advertising and merchandise, and is a successful profit-making enterprise. It presents a niche opportunity to advertisers because of its apparent target audience of procrastinating office workers (Citi employees complained to ''The Daily Mash'' and independent publications after the company banned them from accessing the site〔Waller, Martin, (The Daily Mash bash is, sadly, no laughing matter for Citi ), ''The Times'', 22 January 2009. Accessed 7 February 2009.〕).〔 Highlights of the publication's first year have been published in book form as ''Halfwit Nation: Frontline Reporting from the War on Stupid,''〔(The Hot 100 2008 ), ''The List'', 11 December 2008 (updated 6 January 2009). Accessed 6 February 2009.〕 both to acclaim〔Ivison, John, (Near death cures Tories ), ''Financial Post,'' 7 January, 2009. Accessed 25 February 2009.〕 and to complaints of unintelligent, overly crude humour.〔Hickson, Ella, (Why can't we have more good, old-fashioned fun this Christmas ), ''The Scotsman,'' 13 December, 2008. Accessed 25 February, 2009.〕 According to an online survey, the site's readership mainly consists of university graduates who also read newspapers such as ''The Independent,'' ''The Guardian'' and ''The Times''. According to the same survey, 65 per cent of its readers have incomes of more than 30,000 pounds, with 22 per cent earning more than 70,000 pounds.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「The Daily Mash」の詳細全文を読む スポンサード リンク
|